From the first dial to payment
One flow — USSD, SMS and the web working together — from the farmer’s forecast to the final delivery record.
1
Capture the forecastFarmer dials *483*100# — or signs in on the web — and enters crop, volume, harvest window, ward and initial grade.
USSD or Web
2
VerifyThe forecast is confirmed against the farmer record and queued for matching; SMS confirmation is sent.
SMS
3
Group your forecastForecasts from the same crop, ward and week join into one offer that buyers prefer.
Engine
4
Match to a buyerWe check volume, timing, grade and place, then hold the buyer's space for you right away.
Engine
5
Rescue the surplusAnything primary buyers cannot take cascades through five rescue tiers: secondary markets → institutions → processors → value addition.
5 tiers
6
Notify everyoneYou get an SMS with the match, rescue or delivery. Buyers see the reserved amount in their dashboard.
SMS
7
Deliver & recordProduce moves to the collection point; grade, price, volume and loss are recorded against the batch.
Dashboard
8
Close & learnThe delivery is closed with its record — feeding the reports on losses, prices and results.
Reports
On the handset
A farmer's whole journey is six screens
The menu follows the same steps every time, so a dropped call never loses your progress.
- Crop → volume → date → ward → grade → name
- Registered farmers keep their name with one keypress
- You get an SMS after every step
- Dial 2 any time to check your forecast
- Prefer a screen? Type the same forecast in on the web
Live USSD session
CON FruitLink+
1. New forecast
2. Check my forecast
0. Exit
1. New forecast
2. Check my forecast
0. Exit
→ 1*1*2500*2*2*1
CON Confirm forecast:
Crop: Mango · 2,500 kg
Window: 3 weeks · Kathonzweni
Premium / Export
Crop: Mango · 2,500 kg
Window: 3 weeks · Kathonzweni
Premium / Export
→ 1
END Forecast FL-95218 recorded.
2,000kg Mango → Makueni Fresh Hub
Rescue: 500kg → Level 2
SMS confirmation sent.
2,000kg Mango → Makueni Fresh Hub
Rescue: 500kg → Level 2
SMS confirmation sent.
SMS timeline
FORECAST: Mango, 2,500kg, 3 weeks, Kathonzweni, Premium. Ref FL-95218.
— later —
MATCH: 2,000kg → Makueni Fresh Hub. Collection: Wote packhouse. Ref FL-95218.
— surplus —
RESCUE: 500kg → Makueni Growers Network (Level 2) because primary capacity is full.
— at harvest —
DELIVERY CONFIRMED: 1,975kg received @ KES 85.00/kg. Loss 25kg. Ref FL-95218.
In your dashboard
See everything, as it happens
Your dashboard updates the moment a farmer finishes the menu — no re-typing, no paper lists.
- Every forecast, with its status and buyer
- Surplus waiting for a buyer, with one-click retry
- Grouped supply and buyer demand with prices
- Deliveries, prices, losses and results